http://global-culture.org/the-culture-code/ Sustainable, Memorable, Livable Tue, 16 Feb 2010 09:34:17 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://global-culture.org/the-culture-code/comment-page-1/#comment-1640 Indian Chomsky Wed, 01 Nov 2006 09:34:26 +0000 http://global-culture.org/blog/2006/10/12/the-culture-code/#comment-1640 The current scenario in the Indian marketplace is quite interesting as it is dynamic. The middle classes, who have thus far been extremely stringent about their finances are actually allowing themselves the 'freedom' to experience consumerism as prescribed by the west. What's very intriguing however is the fact that they are still very conscientious about the old adage..."Value for Money"...So while multinational conglomerates can use every marketing tacting depoyed all over the world to seduce the desis...It's going to take much more emotional engagement and grass root involvement at the community by the multi national corporationns to convince or for that matter coerce the average Indian consumer whether in Delhi or Dibrugarh. The current scenario in the Indian marketplace is quite interesting as it is dynamic. The middle classes, who have thus far been extremely stringent about their finances are actually allowing themselves the ‘freedom’ to experience consumerism as prescribed by the west. What’s very intriguing however is the fact that they are still very conscientious about the old adage…”Value for Money”…So while multinational conglomerates can use every marketing tacting depoyed all over the world to seduce the desis…It’s going to take much more emotional engagement and grass root involvement at the community by the multi national corporationns to convince or for that matter coerce the average Indian consumer whether in Delhi or Dibrugarh.

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