Clustering of like-minded individuals is not a new idea, but new research based on the mapping of personality types reveals one very interesting trend about the group called “Open To Experience People”: they are far more distributed than any of the other groups.
In his post The Personality Map, Richard Florida presents these results in a timely manner to promote his most recent book “Who’s Your City?”. A much better explanation is given in his column on the Global and Mail:
We know that values, beliefs, and attitudes cluster geographically and are sustained over time through social interaction – that’s what defines culture. According to Sam Gosling, a psychologist at the University of Texas, and Jason Rentfrow, a psychologist at Cambridge University, these places (and their inhabitants) will also assume certain personality traits.
They refer to these as “social founder effects.” That is, people come to acquire personality traits that reflect their practices, lifestyles, and beliefs. Places that tolerate or encourage openness to experience will ultimately attract people who seek environments in which they can feel free to express themselves.
People seeking a place where they can express themselves is almost a perfect definition for the global citizen that will [...]
