Global Culture

The latest book from Benjamin R. Barber, “Consumed: How Markets Corrupt Children, Infantilize Adults, and Shallow Citizens Whole” presents a timely critic to capitalism, not as an economic theory, but as a flag to incite mass consumption where there are no real needs. Barber explains about capitalism:

…in the beginning of capitalism — in the 15th and 16th century — capitalism was focused on production, on hard work, on deferred gratification, on altruism. People investing and saving and capitalists acquiring wealth and keeping it in order to do further investments. All in the name of producing goods for people with very real needs and down the line making some profit from it as well. The problem is, today we have not a productivist economy but a consumer economy. And the emphasis today is not on production, but on consuming. And you’ve got a capitalism which is producing an awful lot of goods which are chasing very few needs, while real needs are going unmet around the world.

Very much in line with the previous post on the story of stuff, it seems that fixing the problem has nothing to do with a radical change of economic system but a fundamental shift in our attitudes as consumers.

Barber is a democratic theorist that blogs for The Huffington Post and on his own strongdemocracy.